This sophisticated business simulation allows up to 9 teams to compete by running virtual car manufacturing and dealership businesses in 5 European markets.

Highly realistic, challenging and memorable, Eurocar is a flexible tool which is effective in both the academic and business arenas.  It includes a range of tutor options for customisation of exercises. 

A typical scenario would involve a structured team putting together a business plan based on market research to start up and manage a new business.  Participants must make decisions  about factors such as:

See an interactive slide show of Eurocar’s features

funding

pricing

capital expenditure

staffing levels

marketing strategy

automation

market segmentation

product development and R&D

mergers & acquisitions

alliances with other companies

All these factors must be considered within the context of a competitive and dynamic market place.  Whilst trading, teams receive weekly sales reports along with a whole range of business indicators such as quality and morale indices.  Monthly bank statements and quarterly profit and loss and balance sheets enable them to control their finances and review their strategy. 

Eurocar can be used across a network or on a standalone basis.  It is supplied as a package including a planning tool, a graphics package, comprehensive documentation, professional tutor training and support. 

►Download a demonstration version of Eurocar (1.45MB) Help file included

Demonstration runs under Windows 95, 98, and NT operating systems

► Alternatively Contact us for a CD Rom version or more information on Eurocar

HOTS   Sesamee   Bespoke
 

See an interactive slide show of Eurocar’s features
[Home] [e learning] [simulations] [market models] [planning tool] [clients] [contact us]